Social Media Manager

Role Type

Volunteer Position

Overview

The Social Media Manager executes MKMC's Instagram and YouTube strategy, creating engaging content that builds community, promotes programs, and showcases organizational impact. This role requires content creation skills, platform expertise, and the ability to work within tight deadlines delivering fresh content with 24-hour turnaround after receiving assets. You report to the Marketing Lead and serve as MKMC's primary voice on social platforms.

Key Responsibilities

  • Create and publish Instagram content including posts, stories, reels, and carousel content following approved brand guidelines

  • Manage YouTube channel including video uploads, thumbnail creation, descriptions, and playlist organization

  • Work with 24-hour turnaround deadline transforming photographer and videographer assets into published social content

  • Develop engaging captions, hashtags, and calls-to-action that drive community engagement and program attendance

  • Monitor social media engagement responding to comments and messages in timely, brand-appropriate manner

  • Collaborate with Marketing Lead on content calendar ensuring alignment with organizational priorities

  • Track social media metrics reporting on growth, engagement, and content performance

Expectations & Commitment

  • Time Commitment: 10–12 hours per month (content creation + scheduling + engagement + analytics)

  • Reporting: Direct report to Marketing Lead with all content requiring pre-approval before posting

  • Turnaround Time: CRITICAL 24-hour deadline for turning photographer/videographer assets into published content

  • Responsiveness: Monitor and respond to comments and DMs within 24 hours

  • Professional Development: Stay current with platform algorithm changes and content trends

Success Metrics

  • Publish content within 24 hours of receiving assets from photographer/videographer 95%+ of the time

  • Maintain consistent posting schedule: minimum 4–5 Instagram posts per week plus daily stories

  • Grow follower count by 30% within 6 months through quality content and engagement

  • Achieve average engagement rate of 5%+ on Instagram posts

  • Upload all event videos to YouTube within 48 hours with optimized titles and descriptions

First 90-Day Priorities

  • Audit current social media presence and establish baseline metrics

  • Develop content templates and workflows for rapid asset-to-post turnaround

  • Create Instagram Stories highlight structure organizing content into discoverable categories

  • Establish YouTube channel organization with playlists, branding, and optimized descriptions

  • Build content calendar coordinating with Marketing Lead and content creators

  • Implement social media analytics tracking and reporting system

Systems & Tools

  • Instagram and YouTube platform expertise

  • Social media scheduling tools (Later, Buffer, or Meta Business Suite)

  • Mobile and desktop editing apps for quick content creation (CapCut, Canva, InShot)

  • Analytics platforms for performance tracking and reporting

  • Communication channel with Marketing Lead for content approval workflow

Ideal Candidate Profile

  • Proven social media management experience with portfolio showing successful content and growth

  • Deep understanding of Instagram and YouTube algorithms, best practices, and content trends

  • Fast, efficient content creation abilities working under tight deadlines

  • Excellent written communication with ability to craft engaging captions and descriptions

  • Creative eye for visual content that stops scrolling and drives engagement

  • Responsive, reliable, and comfortable with fast-paced content production environment

  • Understanding of Islamic community sensitivities and appropriate content boundaries

Why Join MKMC

This role amplifies MKMC's reach far beyond those who physically attend programs, attracting new community members and keeping existing participants engaged between events. Your content becomes the digital front door through which thousands discover MKMC's offerings. The engagement you build creates community connection in the digital space while driving real-world program participation that benefits individuals and families.

How to Apply

To apply, please email apply@masjidkhadijah.ca with your name, background, and the position you are applying for.